Most of the world’s technology community has come to accept by now that the next iPhone release date scheduled for this year needs to bring something to the game that once again reinstates Apple’s sovereignty. Not that there’s anything wrong with the iPhone 5, but the last couple of iPhone release dates have delivered little more than modest revamps and a handful of features already standard over the fence on the Android camp.
Sadly however, we’re now being told that the next 2013 iPhone launch could in all likelihood bring to the table a device that in no way breaks the mold or takes things to a whole new level as expected. According to industry analysts, Apple has no specific intention of trying to overhaul or fix a Smartphone that is in no way broken, therefore the iPhone 5S or the iPhone 6 could land almost identical to the iPhone 5 we already know and love.
Industry sources claiming familiarity with Apple’s production efforts have stated that Apple seems to have considerable less underway in terms of both research and equipment than at this time last year. In figures, Apple is known to have invested in the region of $4.5 billion in the iPhone 5 and its early release date drive – much of the costs coming from new-generation hardware.
However, this time around the figures aren’t quite as dizzying – Apple’s current investment in production is more around the $904 million mark, a quite startling decline.
So, while some have immediately taken the opportunity to state that Apple has lost interest in the iPhone due to wavering consumer focus, it’s entirely more likely that we’re instead destined to see an iPhone 5S this summer that changes very little from the current iPhone 5 which apparently already delivers everything the perfect iPhone should.
Chances are the iPhone 5S will feature a faster processor, a slightly slimmer external case, longer battery life and iOS 7, but aside from that it’s looking rather unlikely that Apple will break any new ground or deliver anything we haven’t seen before.