Hmmm. There seems to be somewhat a frustrating trend afoot. I am referring of course to the way that some smartphone manufacturers, despite being clearly at the top of their game and having access to ridiculous amounts of market research and analysts’ reports to name just a few sources, still have a habit of failing to produce enough devices to meet customer demand.
A clear recent example of this is the LG Nexus 4 on the Android platform. Recent reports seem to indicate that this much awaited smartphone had sold out in approximately half an hour every time it became available last month. Similarly (and even more ridiculously in my humble opinion), when it was released for sale again on the Google Play Store, the overwhelming demand causes the site to CRASH. I mean come on. Surely the Google Play Store is used to handling vast quantities of traffic without falling to its knees in defeat?
LG cited “high demand” as the reason for all these issues. Excuse me if I find this answer a little, er, obvious. The smartphone itself is pretty much one of the best on the market and its retail price makes it highly competitive. Add to that it is running on what is possibly the best platform around and I would think that ‘high demand’ is something that could have been anticipated well in advance.
CNET UK has made some inquiries of its own and found that LG delivered exactly what Google has specified. So, that either means that Google severely underestimated the demand for the smartphone or, more cynically, they deliberately undercut their prediction figures for unit sales. So why would they do this? I refer back to the possible new ‘trend’. Could this just be a pretty neat marketing scheme? We’re still talking about it aren’t we?