Two of the biggest Smartphones on the planet which are in fact not yet on the planet – commercially at least – are the Microsoft Surface Phone and the Amazon Kindle Phone. This pair of fabled devices has yet to make anything close to an appearance, have any specs and features revealed, a release date lined up or even their existences confirmed by their creators.
Nevertheless, the world is already in something of a frenzy trying to find out the details of both, along with how they are likely to fair against each-other and the competition.
Sadly, at least from one perspective on the matter, common sense seems to tell us that only one of the devices has the potential to reach true greatness, while the other is dangerously likely to fall flat at the first hurdle. And unsurprisingly given the company’s current turbulent streak, the device likely to falter is the Microsoft Surface Phone.
On the positive side first, the Amazon Kindle Phone is rumored to not only exist, but have been already ordered to the tune of several million for 2013 delivery. Like the Kindle Fire range, the Kindle Phone is expected to arrive with high-end specs and features for a bargain price, with Amazon making most of its money from content sales. The Kindle Phone will follow the same business model as the Kindle Fire, serving as something of a gateway to the Amazon Store with a tweaked version of Android.
Given the fact that consumers simply adore the Kindle Fire, have enormous confidence in Amazon and won’t think twice about investing $250 or so in an off-contract Smartphone, the Kindle Phone, should it exist, will be huge.
On the Microsoft side however, things really don’t look quite a slinky for the Surface Phone. First and foremost there is the fact that Windows Phone 8, which the Surface Phone would of course sport, so far has done little more than nibble away at Android’s monstrous market-share to an extent that makes little to no difference. Next comes the fact that consumers with an interest in Windows Phone 8 will either have already invested in one of the flagships Nokia Lumia or HTC 8Xs, or will do so in the near future.
Moving on…the Microsoft Surface and Surface Pro Tablet venture hasn’t really instilled confidence in the company’s ability to create elite hardware for affordable prices…a bargain Surface Phone is therefore unlikely. And then there is the way in which Microsoft would effectively be stepping on the toes of so many of its key Smartphone partners by releasing an own-brand Smartphone which would be playing a bizarre game of catch-up with those already on the market.
The Kindle Phone concept adds up to something significant – the Surface Phone is well and truly up against the odds.