Two of the proudest brand names in Britain, Jaguar Land Rover and Bentley, are enjoying incredible sales booms throughout the opening months of 2013 with their vehicles having struck gold in some of the world’s lucrative developing markets.
For the first quarter of the year, Jaguar Land Rover sales were up an impressive 17% when compared to Q1 of 2012, while Bentley achieved an even more impressive opening quarter with a staggering 26% compared to the same period a year ago.
Both brands also enjoyed a strong Q1 on their native soil in the UK, with Bentley sales increasing by 60% year on year and those of Jaguar Land Rover vehicles up 14%.
In total, upwards of 115,000 Jaguar branded vehicles were shipped on a global basis during by the end of March, with a another 95,000 sales chalked up by the Land Rover brand – Land Rover having performed at its highest level in company history.
“Jaguar Land Rover has had a record breaking start to the year reflecting the continued interest in our two great brands and our commitment to delivering desirable products that resonate with customers across the globe,” according to group sales director Phil Popham.
In terms of Bentley’s performance, the group attributed its success to high demand in the US and unprecedented performance in various regions of Europe, Asia and the Middle East.
“Although conditions in some markets are becoming more challenging, we are continuing to increase our market share thanks to our growing global presence and growth in key new markets such as Russia,” according to Bentley Executive Kevin Rose.
During the first three months of the year, a total of 632 Bentleys were shipped to US customers, which represents growth of 35% compared to the same period in 2012. Meanwhile, Asia Pacific shipments increased by 68% and Middle East Bentley sales rocketed 41%.