Ever since the very first iPhone made its glorious debut back in 2007, devoted fans and followers promising their loyalty to Apple year after year have fallen in numbers quite drastically. While new data suggests that up to 75% of all current iPhone owners across Western Europe will remain with the same device range next time around, the figure has plummeted by no less than 13% since last year.
The same pattern also appears to be present in the US market, where last year’s repeat-purchase figure of 93% has now fallen to 88%, according to the research. Perhaps most worrying of all is the fact that the findings came just a few weeks after the launch of the iPhone 5 – the device that was supposed to cement Apple’s position right at the top of the Smartphone stakes once and for all.
What the above findings appear to translate to is a situation whereby the iPhone may still be king of the Smartphone hill in many respects, but is becoming less and less groundbreaking with every release. As is the case with much of the Smartphone market as a whole, true innovation is becoming more difficult than ever before as practically every trick in the book has already been done to death in one form or another.
Case in point being the iPhone 5 – the most powerful and advanced iPhone ever built, though arguably the most dull at the same time.
Meanwhile, Apple’s fading fortunes appear to be having a positive effect on the Android camp, with Google’s market-leading mobile OS having steadily gained over the same time period as it continues to do today. New research has suggested than no less than three out of every Smartphones sold on a global basis run the various versions of Android, leading to the gap between Android and iOS growing by the day.