Even during the earliest stage of last year, there was little to no doubt that the biggest Smartphone battle in 2013 would be that of the iPhone 6 Vs. the Samsung Galaxy S4. As has come to be the case almost every year without fail, all other devices to hit the shelves are realistically gunning for third-place at very best, while the market-leaders from Samsung and Apple stride comfortably and confidently to the top.
However, all of the above rings true only for the US market, which although considered the most important and potentially lucrative is still just one of the world’s Smartphone markets. Even now, the Samsung Galaxy S range and the iPhone are still completely unavailable in many countries and priced entirely out of realism in others.
In fact, Tim Cook this week went on record to highlight the less-than comprehensive availability of the iPhone when speaking at a conference.
“It may surprise you, but iPhone is only available to about 50 percent of the subscribers in the world,” he told those in attendance.
If accurate, this means that the iPhone is currently being offered in around 113 nations, which pales in comparison with the 145 countries in which the Samsung Galaxy S3 can be bought. What’s more, the figures give huge credence to ongoing suggestions that Apple may be working on an affordable version of the iPhone – namely the iPhone 5S – designed specifically to target developing markets all over the world and increase its global reach exponentially.
Samsung already has dozens of affordable Android handsets on offer across emerging markets – something that has helped the South Korean firm become and remain the world’s biggest Smartphone-maker.
There’s also the growing reach of Windows Phone 8 and BlackBerry 10 to factor into the equation – both of which are expected to hit dozens of emerging markets over the next year or so with plenty of affordable options.
If affordability really is the future of the world’s Smartphone industry, chances are the iPhone 5S, the Samsung Galaxy S4 Mini and perhaps even the iPhone Mini could be heading our way in the very near future.