Tim Cook may have indirectly called the idea of an affordable iPhone 5S “crappy”, but back on planet Earth it makes complete and total sense to line up exactly such a release date for this coming summer. It is simply a case of remembering that regardless of how important and lucrative the US Smartphone market it, it is neither the largest nor is it the fastest growing.
…quite to the contrary, truth be told.
Apple’s introduction of the iPad Mini struck a chord with a huge number of growing and emerging markets all over the world as a rare break from tradition in terms of top-tier price-tags. In addition, Samsung and various other Android powerhouses are continuing to swallow up tens of millions of Smartphone sales and the ensuing market share by offering the kind of affordable devices emerging markets are crying out for.
China, for example, has recently become officially the world’s largest and fastest growing for iOS and Android Smartphones…thus the most important for Apple. What’s more, it’s no secret that in many respects the Chinese Smartphone market is still in many ways emerging and developing, with analysts and economists the world over in agreement that an affordable iPhone 5S launch in China this year could take Apple to heights never before possible.
There are tens of millions of consumers the world over that have been chomping at the bit for years for Apple to release an affordable iPhone – exactly what sense is there in CEO Cook labeling such an idea in any way “crappy”? After all, the whole basis of the industry is supposed to be about supply and demand, isn’t it?
And in this instance we’re talking about the kind of demand that most companies in business today would sell their own mothers for.
Sure, keep US and European iPhone release dates focused on the likes of the fabled iPhablet with a 5-inch screen and all manner of goodies tipping the $800 mark, but why deny the rest of the world exactly what it wants on principles alone?
Apple has the technology, the means and funds to make an iPhone 5S release date happen this year – to pass up such a unique and frankly mind-blowing opportunity to strike a chord with dozens of new markets would frankly be unforgivable.