For those who panned the iPhone 5 as a pretty modest refresh ever since its release date was announced last year, data has come to light that may result in one or two words being eaten.
Yep – the somewhat debated iPhone 5 has seen Apple tip the balance in a more desirable direction to take the title as the largest-selling Smartphone for Q4 2012 – ousting the current champion in the form of the Samsung Galaxy S3.
According to Strategy Analytics, the firm responsible for the research, the incredible success of the iPhone 5 is the result of Apple’s new-generation touchscreen refinement, superb global distribution efforts and the ongoing push and subsidies of the biggest networks.
In figures, the company states that a whopping 27.4 million iPhone 5s were shipped during the last three-months of 2012, representing an enormous spike compared to the previous quarter’s 6 million sales. Put together, the iPhone 4S and the iPhone 5 took one in every five Smartphone sales over the period, with the iPhone 5 alone swallowing up an impressive 13% of all Smartphone sales.
By contrast, the slightly older Samsung Galaxy S3 experienced a slide to 15.4 million unit sales from a previous 18 million, representing a market share of approximately 7%.
Not only do the above figures put to rest any suggestion that consumer interest in the iPhone is waning, but they also indicate that Apple’s 2013 iPhone release date roadmap could prove to be one of the most exciting, significant and prosperous to date. The Cupertino company’s recipe for success seems at this stage to be almost infallible, meaning that if the rumored iPhone 5S and iPhone 6 release dates really do both arrive this year, Apple could once again be destined to break records.
And of course, if the affordable iPhone Mini makes its way to the Chinese market for a 2013 release, chances are the Smartphone history books will be rewritten once and for all in Apple’s favor.
Good luck with that one, Samsung…