The seemingly endless iPhone Vs Samsung Galaxy S3 battle for supremacy took as (not entirely) unexpected turn recently, as the South Korean’s Android flagship overtook the iPhone 4S for the very first time. According to recent data gathered by a leading global analytics firm, the Samsung Galaxy S3 was the undisputed best-selling Smartphone in the world during Q3.
Samsung has historically made significant advances toward catching up with Apple’s iPhone in the few months between the launch of a new Galaxy S handset and the following iPhone release date. This year, the stretch between the two products was sufficient to see Samsung ship over 18 million units of the Galaxy S3.
This equates to a total global market share of 11% in terms of all Smartphone shipped during that time, making the Samsung Galaxy S3 officially the world’s number-one Smartphone for the very first time. According to senior analysts, the Galaxy S3 owes its success to it enormous screen, sleek design and substantially subsidized prices across dozens of the world’s biggest carriers.
While Apple’s iPhone has for several years been available exclusively through AT&T in the US, the plan for the Samsung Galaxy S3 was to go as big as possible as quickly as possible. Initial supply problems were inevitable due to demand, but were quickly remedied to see most major carriers filling orders the world over.
Needless to say, talk has already turned to the expected iPhone 6 Vs Samsung Galaxy S4 battle scheduled to take place sometime during 2013, when it will become clear what both companies have learned from their 2012 campaigns.
Apple, for one, may have learned that the iPhone name really isn’t quite as untouchable at the top of the pecking order as once thought.