The war of the reduced size tablet rages on it seems. Whilst providing fodder for technology websites to ponder over, it can at times be very frustrating for the consumer. I am of course referring to yield. Yield is pretty crucial in determining sales of tablets and the effect this can have is nowhere more apparent than between those good old rivals, Apple and Google.
The iPad Mini and the Google Nexus 7 have a lot, yet a little in common. One of their more significant differences is in the yield department. The iPad Mini’s non-Retina display panels being the area of low yield. The knock on effect of this is pretty straightforward.
Consumers are unable or unwilling to wait weeks for the iPad Mini and, particularly at this shopping frenzy time of year, do not want to go out shopping amongst the herds. More often than not, when these consumers compare the specifications of both these tablets, they often plump for the Nexus 7 instead which usually arrives with a few days.
Lack of availability is not the only factor however; price and value for money are also pretty key factors. The Nexus 7 is, by comparison, more affordable and better value for money than the iPad Mini. It is faster and has a much better, clearer display screen. As a result, many consumers who originally had their heart set on the iPad Mini find themselves the proud owners of the Nexus 7 instead.
The iPad Mini has of course been pretty successful since it was launched last month and it’s way too early to say whether Apple may have dropped the ball with this one. The important question that needs to be asked however, is whether or not the iPad Mini would have fared much better if yield rates were better.