As talk continues of the iPad Mini release date being met with lukewarm responses and generally unimpressed faces all over the world, Apple for one is painting a rather different picture of the mini-tab’s arrival. According to an official press release published by the notoriously silent technology giant, over 3 million iPad Mini’s were sold in just three days and the company has since found it almost impossible to keep up with demand.
The figure does however include sales of the newly unveiled iPad 4, but still constitutes a level of success most had already ruled out for the two somewhat criticized tablets.
“Customers around the world love the new iPad mini and fourth generation iPad,” said CEO Tim Cook in the press release. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
Perhaps even more impressive still is the fact that the cumulative 3 million unit sales for the two new iPads doesn’t take into account the cellular versions of each – given the fact that they haven’t actually hit the market yet. Speculation and criticism may continue, but the simple fact of the matter is that Apple has managed to double its previous sales-records for iPad unit shipments immediately after launch.
There was never any doubt that the iPad Mini would sell in generous numbers by way of gimmicks and the coveted Apple badge alone, but the iPad 4 is also flying off the shelves despite the fact that the iPad 3/ New iPad is only a few months old and there may by an iPad 5 on the cards for next March.
It therefore seems once again that Apple simply cannot put a foot wrong when it comes to device launches. The iPhone 4S was heralded a pointlessly minor upgrade of the iPhone 4 – then went on to break every iOS record in the book. The iPhone 5 was called the most boring iPhone update so far – then went on to smash the records set by the iPhone 4S. Now the “overpriced” iPad Mini and “unnecessary” iPad 4 have rewritten Apple’s history once again.
Expect more of the same in 2013.