Hot on the heels of the recent iPad 4 and iPad Mini release dates, fresh rumors have come to light suggesting that Apple is plowing through the process of readying the iPad 5 for an early to mid-2013 launch.
According to analyst reports from the Far East, Apple is feeling increased pressure to launch a significantly revamped 9.7-inch tablet in order to remain the dominating force of the market, as competition steps up to its fiercest level to date. The iPad Mini may have gained a following, but Apple apparently places considerably more importance in the full-size tablet PC market.
The iPad 4 and iPad Mini are largely expected to contribute the lion’s share of Apple’s 26 million tablet PC sales for the closing quarter of the year, which would see the Cupertino company leading both the Google Nexus lineup and the Microsoft Surface RT tablet.
Sales over the Christmas period are expect to be strong, despite the iPad 4 having been met with extensive criticism over its comparatively few additional specs and features.
According to industry experts, the state of the market at present leaves Apple little to no choice other than to line up an iPad 5 with the kind of mold-breaking specs and features we haven’t seen from an Apple product refresh for quite some time. Or to put it another way, a faster processor and slightly different form-factor simply will not cut it.
The iPad is being bombarded by opponents left right and center, which in many cases are offering much higher screen resolutions, better battery life, lower weights, cheaper price-tags and so on and so forth. Given the fact that Apple is highly unlikely to alter its entire pricing structure during 2013, an iPad 5 carrying the usual $500 price-tag will have to deliver more bang per buck than ever before in terms of specs and features.