Safaricom in Kenya has announced that the very first Smartphone from chip-making giant Intel is go on sale, hoping to make a name for the brand in the developing markets of the world. Having first been unveiled to the world at CES 2013, the Intel Yolo Smartphone has been designed with “cost-conscious first-time buyers” in mind, according to Intel.
The release of the Intel Yolo could however represent the first of many efforts by the technology powerhouse to tap into the world’s most lucrative consumer technology market.
Shipping with a comparatively modest though thoroughly capable 3.5-inch screen, the Intel Yolo is powered by a 1.2GHz processor and an excellent SGX 540 400MHz graphics processor. To the rear of the Yolo is a standard 5-megapixel camera which sadly doesn’t feature a flash, though a one-second seven-shot burst stands out as an excellent toy for getting the perfect picture when lighting conditions permit.
Onboard storage measures in at an unremarkable 4GB which can be expanded by way of micro-SD, battery power is sufficient with a 1,500mAh pack and behind the driving seat is the still impressive Android 4.0 Ice Cream Sandwich OS.
The Yolo is an all-touchscreen device aside from the three physical buttons for volume and power controls, while the plastic-rubber exterior is certainly attractive and handlable enough.
Probably the most impressive feature of all however is the price – the Intel Yolo will be sold in Kenya through Safaricom stores for a price of just $125 with a free data bundle of 500MB.
All of the above may sound a little like yesterday’s news to some, but in reality even the most developed and lucrative markets the world over are beginning to look upon the bang-for-buck ration with more interest than ever before. If the Yolo proves successful therefore, there is every chance Intel could bring a similar strategy to the US with a budget-busting Android Smartphone for the masses.