There are few challenges in the world of consumer technology quite like going up against the like of Apple and Android in terms of Smartphone operating systems. Nevertheless, this is exactly what Mozilla is looking to do with its new Firefox OS, having just revealed the new platform ahead of the 2013 Mobile World Congress where dozens of new Smartphones are set to be released.
According to Mozilla, some of the biggest Smartphone names in the business including Huawei and LG will be offering their own devices based on the Firefox OS. As it stands, the new Firefox OS and the devices carrying it will be primarily targeting the developing and emerging markets of the world.
In order to make a name for itself however, Mozilla Firefox OS will have to prove its worth against the likes of not only Google’s Android and Apple’s iOS, but also Windows Phone 8 and the recently launched BlackBerry 10 OS.
Android currently tops the market with a global Smartphone market share of approximately 69%, followed by Apple in the silver-medal position. However, both the major networks of the world and consumers in growing abundance have voiced their genuine desire for a viable third platform to come along and break what has become a seemingly unbreakable duopoly at the top.
Whether this proves to be Mozilla Firefox OS in the long run remains to be seen but for some of the world’s developing markets at least, the new OS and its component devices couldn’t be coming along at a better time.