When the HTC One was officially unveiled to the world and its specs and features laid bare, we’d all hoped that this would spell the end of a rather unfortunate endured by HTC over the last year or so. What’s more, we’d also come to expect that the imminent HTC One release date would effectively signal the resurrection of the brand and see its name once again in lights right at the top of the pecking order.
Sadly, whether or not this would have been the case we might never really know as new reports are now suggesting that poor yields of the HTC One’s Ultrapixel camera may have forced the company to delay its release date quite significantly. If on the money, we could be looking at initial shipments of HTC One units for the first half of the year down by a quite mind-blowing 80%.
Now, this wouldn’t be all bad news if the HTC One was launching in a vacuum, as there are so many instances when a release date delay does little more than generate further hype and see demand explode right off the scale. However, not only has hype already began to subside following the grand unveiling of the HTC One and then the ensuing silence, but there’s also a couple of other factors to bear in mind…namely the Samsung Galaxy S4, the Sony Xperia Z and probably soon enough the Motorola Nexus X.
The problem for HTC right now is that the company simply does not have the capital, the power or the reach to blast the HTC One straight into the minds of the masses and keep it there. By contrast, there can’t be more than a handful of souls per thousand that haven’t already forgotten that the rest of the Android world exists having been completely swept away by Samsung Galaxy S4 launch fever.
It’s looking to be one of those situations where HTC really should have lined up the One for a full-scale global launch immediately after its announcement, as the way things are going there’s really not going to be many that are still bothered when it finally hits the shelves.
We’ve even started to get bored of Ultrapixel talk – something that was supposed to be the primary selling point of the thing.