In many respects, the HTC One release date could be as crucial as that of the BlackBerry Z10 – it has the power to make or break the company as a whole.
To say that 2012 wasn’t exactly HTC’s finest year would be something of a rank understatement. In fact, last year was almost the undoing of the Taiwanese firm having failed to win over consumers or investors in large, despite having brought some pretty decent devices to the table.
The extent of HTC’s losses was such that the HTC One would become the company’s spectacular lifesaver or tragic swansong – the firm’s CEO even staked his career on the success of his new flagship. Sadly however, things have once again hit a rather turbulent patch as what was supposed to be the show-stopping release date extravaganza for the HTC One has been pushed back to an unknown date – not what the company really needs at a time like this.
Whichever way you look at it, HTC has the odds well and truly stacked against it and doesn’t need a miracle – just a blistering success story from the HTC One…and fast!
Launch delays aren’t always a bad thing as they often have the potential to increase hype and demand for when the respective product eventually shows up. However, it’s not quite as simple as HTC would probably like as the HTC won’t be alone in its upcoming question for glory – the Samsung Galaxy S4 and Sony Xperia Z are also out for blood.
This week should in theory see the HTC One touch down in four key markets including the UK, Germany, Taiwan and the US, but this has yet to be officially confirmed or refuted. And with talk of 80% stock shortages in Ultrapixel camera components continuing, we’re still being forced to question whether or not we’ll see the One making waves anytime soon.