The fall of Research in Motion has been one of the sadder stories in the world of technology in recent years, but hope remains strong that the Canadian company will recover from its doldrums with the January 2013 launch of BlackBerry 10. Most of the hope comes from within RIM, a company trying to put a positive spin despite all the negative things that have happened and all the losses that have been incurred thus far. Still, there are other sources that believe BlackBerry 10 may have a chance at helping RIM regain at least some of its respectability.
Last week, Kris Thompson of National Bank adjusted RIM’s price target from $12 to $15, just a few days after the company’s stocks had broken the $10 barrier for the first time in a while. As a result of Thompson’s optimistic outlook for RIMM stock on NASDAQ, share prices increased by 17 percent at the close of Thursday’s trading day. And there have of course been the recent announcements from RIM’s top men, including the January 30, 2013 launch date and the fact that the operating system is currently being tested by 50 carriers. This number may increase before the year is over, so hopefully there will be no further delays as RIM prepares to finally launch the new platform.
BlackBerry 10 has also received some positive feedback from tech and business writers, such as Andrew Orlowski of The Register; he had described BlackBerry 10 as “by some distance the most brutally efficient multitouch interface I have used so far.” Although he expressed some concern regarding BlackBerry 10’s odds of helping RIM fully recover from its slump, Orlowski added that a good user interface like the one on BB10 helps phones sell, which bodes well for the chances of the platform succeeding once released.