Is Google plotting Samsung’s eventual downfall stealthily behind the scenes?
Samsung is the undisputed king of the Android hill and with Galaxy S4 and Galaxy Note 3 release date announcements in the pipeline, there’s just cause for rival brands the world over to fear the South Korean powerhouse.
However, it’s now come to light that it might not be just the sworn enemies of Samsung that share concern over the company’s dominance over the market – Android’s very creator Google is apparently also becoming uneasy.
According to a new reports published the week by the Wall Street Journal, Google is proactively entering talks with various other Smartphone and tablet PC developers in order to build strategies to tackle Samsung’s monopolization of the Android device world.
As it stands, Samsung tops the table in pretty much every single Android market the world over in terms of market share, device sales and revenues.
The report in the WSJ cited Google executive Andy Rubin who last year agreed that although the partnership between Samsung and Google had been a hugely lucrative one, it was starting to get to a point where Samsung’s Android dominance was becoming out of control. Google’s primary concern was apparently the way in which the sheer size and power of Samsung could eventually lead to a massive reshaping of the company’s business strategy and effectively leave Google high and dry…or at least chip away at its marketing prowess.
This is thought to be exactly why Samsung has as of late been entirely ruled out of the running for Google’s Nexus device launches, despite being perhaps the most obvious first choice. Instead, Google has sided most recently with Asus for the Nexus 7 and LG for the Nexus 4, which could be seen as a deliberate attempt to help strengthen competition against Samsung.
And of course, next time around we’re expecting to see the Motorola Nexus X release date – aka the Google Nexus X – announced by the search engine giant as it once again looks to assist the underdogs in gaining a sturdier footing.