Google’s Nexus 7 may have done a great job in cleaning house so far this year in terms of overall sales, but it seems that the closer we get to the kick-off of this year’s Black Friday sales and Christmas shopping season, it is being overtaken in demand by the Amazon Kindle Fire. Of course, the iPad range including the newly launched iPad 4 remains right at the top of the pecking order in terms of both sales and demand.
2012 has been the year of the tablet PC in no uncertain terms and Black Friday combined with the Holiday Season is likely to serve as the cherry on a rather lucrative cake. In fact, recent polls have suggested that getting on for a third of all American consumers are giving thought to investing in a tablet in the near future.
However, this is where the report from Reuters becomes particularly interesting as while the Google Nexus 7 has been declared the unofficial and indeed the official tablet of the year from certain corners, it seems to have slipped down the rankings somewhat and given way to the Amazon Kindle Fire. This would appear to be backed by further polls which suggest that the Kindle Fire HD and Google Nexus 7 are largely on a level-pegging – confirmation that the Nexus 7 is losing ground.
Why? No specific reason springs to mind, apart from the possibility of consumer attention flocking toward the Amazon Kindle Fire not only for its cheaper $170 price-tag, but also the fact that it isn’t suffering from the same stock shortages as the Google Nexus 7 – still sold out across dozens of retailers.
Meanwhile, it is difficult to ignore the fact that Apple’s iPad Mini is not doing as well as any of the above tablets in terms of sales or demand over Black Friday and Christmas, having apparently stirred up excitement in just 8% of the consumer market – the same figure expressing interest in the Windows 8-based Microsoft Surface RT Tablet.