Two of the most hotly awaited vehicles being released into the United States’ marketin the near future come from the same auto-making giant – General Motors will be releasing the 2014 Silverado and the 2014 Sierra models. It is not exactly clear when the vehicles will be released for general purchase but it is widely understood that production on the factory floor is due to commence around spring time this year.
The company has reassured potential customers that production timetables and targets are on course to be met and the three factories that manufacture the Silverado and the Sierra will be busy assembling the new trucks throughout this year
Pickups have long been an icon of American motoring and it is understood there will be some pleasing additions to the specifications of both new trucks. Said new additions are in the areas of the vehicles’ performance as well as how economically they use fuel; an increasingly important selling point in today’s ever-increasing oil price market
In terms of finance, General Motors does seem to lag behind other competitors in the pickup truck market when it comes to profit margins. For example, Ford’s average profit per truck retailed is around four thousand dollars more than that of General Motors.
Also, when compared to the profit turned by the Ram from competitor Chrysler, the two predecessors to the new models lag behind by around two thousand dollars. It is thought that this gap will be narrowed somewhat or maybe even overcome by the new 2014 Silverado and Sierra; as far as Barclays Capital are concerned.
The projections are that an extra near seven hundred million dollars in profit could be earned by the new models in the next year. This is a significant increase that represents a profit margin increase of well over eight per cent for the company.