General Motors is pinning its hopes on pushing the 2014 Chevrolet Impala by way of lease contracts up to the 35% average for the segment, according to a statement from the automaker this week.
As it stands, upwards of 70% of all 2013 Chevy Impala sales are made to fleet buyers – the car is by a vast margin a fleet vehicle. However, for the 2014 Impala year which is just making its way out across the US now, GM is looking to get at least 70% of all units into the hands of retail customers instead.
As such, a new leasing option has been launched for the 2014 Chevy Impala, which involves a down-payment of $2,799 at the time of taking the keys and subsequent monthly payments of $279. This 36-month lease is for the V-6 2014 Impala LT.
“There are customers in that segment who want to lease, that’s their preferred method of financing,” according to company executives speaking on Monday. “And we now have a vehicle that appeals to them. We want to make sure they have a financial option that appeals to them as well.”
For automakers, leasing represents a pretty sweet deal as it inevitably seems buyers coming back to showrooms when the comparatively short-term lease expires. According to GM, the new initiative will help the brand make significant strides in the full-size segment by enticing buyers in from other segments, including SUVs, crossovers and standard mid-side autos.
“We’re looking forward to grow segment share and really attract people from other segments into the large car segment.”
However, the 2014 Impala would seem to have its work cut out as while other market segments are booking, the full-size auto market has contracted significantly over the last few years – now representing just 4% of the total market as of 2012.