So far, we’ve been thrown every reason and excuse in the word to go out and buy a 2013 Ford Fusion by the automaker…or at least that’s what we thought. Nevertheless, not one to let a single plus-point or marketing gimmick slide by untapped, Ford is now telling the world how much it could potentially save on rear-impact repair costs if opting for a 2013 Fusion rather than the previous version, or of course its market rivals
The phrase “grasping at straws” comes immediately to mind.
According to the rather tenacious automaker, the 2013 Ford Fusion will – or might – save its owner a good $267 in the even that they have to fork out for a rear-end repair, including the bumper and panel assembly. Ford stated that the savings have been made possible by the use of a new-generation “deck lid integration panel”, while shamelessly boasting of how “beautiful” said 2013 Fusion’s rear end is.
What is most notable however is the fact that this is one of, if not the first time a leading automaker when approaching this particular market segment has tried to sell a car to the masses by bragging of how cheap it is to patch up its derrière after having an accident.
Really…have they run out of genuine selling points for the 2013 Fusion already?
According to Ford, a good 19% of crashes involve a rear impact – how this translates to the chances of making a saving on a per-consumer basis therefore is up to the rest of us to figure out.
And it isn’t really as though the rear-end repair cost-savings are going to bump anyone up into the next tax bracket. For example, Ford stated that the 2013 Fusion’s back-end would be a decent 27% cheaper to fix-up than the Nissan Maxima, though a rather not-worth-mentioning 3% cheaper than the Toyota Camry. Wow…
True, the 2013 Ford Fusion is a stunner and the automaker has every right to be proud, but in this instance it has to be said that the minor points-scoring has gone a bit too far.