Facebook is going through a pretty interesting transition at the moment – not least visible by the arrival of the world’s very first Facebook Phone. However, while on the surface it might seem as though the social network has never had it easier and the world has the same love for Facebook as it does for the air it breathes, Zuckerberg and Co are either kidding themselves or putting on a brave face.
The truth of the matter is simple – the world isn’t in love with Facebook, but rather the way in which it allows them to do what they actually love for free…that being keep in touch and socialize. In fact, the overwhelming majority of Facebook users share the same grievances and annoyances when it comes to distractions and invasions of privacy, thought they put up with them all so as to make use of what’s on offer for free.
And it’s not as if Facebook exists for the people and is controlled by the people – how many users actually wanted Timeline in the first place? How many tried to petition to prevent it being implemented? And how many were thoroughly pissed off when Facebook went ahead and launched it anyway, only to then ignore the millions of complaints to follow?
This isn’t something that’s going to change – Facebook will continue to evolve and change in a thousand ways that benefit nobody other than those making billions from it behind the scenes. The Facebook of today compared to the one that actually won the world over all those years ago is just so different that the two almost cannot be put in the same category.
Or in other words, if Facebook had launched in the first place as it is today, chances are it would have gone the same way as MySpace.
Teen users were once the most dedicated Facebook fan-base, though since last year use of Facebook by teenagers has plummeted by over 9%, according to recent reports. And the more Facebook tries to market itself to grown-ups, business people and those oh-so boring elderly web users, the more younger teens are going to find in a pretty lame concept and head for new pastures.
Facebook is by rights nothing special in its own right – it doesn’t deliver content of its own, doesn’t entertain and doesn’t make the world a better place. Instead, it just provided the easiest platform for people to keep in touch and share their photos free of charge, but somewhere along the line it became anything but simple and is only surviving today because it was able to grab hold of the world so hard the first time around.
As for the future however – the Facebook Phone might paint a picture of an ongoing global takeover, but in reality Facebook is on very shaky ground.
Just wait until the next big thing takes us all by surprise.