Microsoft has its finger in a fair few pies right now, with talk of the Surface Pro Tablet release date perpetuating around the rumor-mill and Windows Phone 8 beginning to strut its stuff on the Smartphone market. However, for all their efforts in other areas their success and future stability relies almost entirely on the laptop and desktop PC markets – both of which are looking bleaker than ever.
Any changes or fluctuations in the number of total global PC sales has an enormous knock-on effect for the world’s biggest software company. Lower sales of PCs equates to lower numbers of Windows OS licenses sold, which leads to dwindling profits for Microsoft as a whole and a ripple-effect across every other product line they offer.
The technology industry is booming and more money than ever before is being spent on IT and gadgets – Microsoft however is being shunned and overlooked in favor of the mobile market leaders.
Sadly for Microsoft, its primary business has always been desktop and laptop PC software, which is fast becoming outdated and succumbing to the rise of mobile computing and web access. Analysts have already labeled the current era a “post-PC” time, which doesn’t exactly bode well with a company reliant on PCs and laptops.
Microsoft has made concerted efforts to move in line with the times with the launch of the Surface RT Tablet, Windows Phone 8 and the eventual arrival of the Surface Pro Tablet, along with a new version of Windows designed to bridge the gap between mobile and standard PC computing.
Sadly, something just isn’t clicking and the new Windows 8 and Windows Phone 8 operating systems have landed with a whimper, rather than a bang.
Windows 8 uptake hasn’t been disastrous, having chalked up 40 million activations since launch, but this pales in comparison to the uptake of Vista a few years ago.
Add into the equation the way the Android Tablets, iPads and hundreds of Smartphone are eating away at the PC market by the day and the future outlook for Microsoft really isn’t as sunny at it once was.