Say what you want about the American auto industry but when it comes to the pickup, there’s nowhere else on the planet that does it better.
So, when it comes to the pickup formerly known as the Dodge Ram 1500 – from this point on known as Ram by brand and model alike – you’d be forgiven for feeling a that little pinch of pride in your gut. Misconstrue not however – the 2013 Ram is still every bit a Dodge.
New for the 2013 Ram is a modestly tweaked exterior with the real meat-and-veg of the revamp out of sight beneath.
As has become the 2013 standard, the new-generation version of the Dodge Ram 1500 has been on a notable diet this time around, having lost 26lb from the new aluminum hood, 4lb from the bumpers and a decent 30lb from the frame. Along with low-resistance tires a considerably sleeker shape, the new 2013 Ram has upped the ante in terms of fuel-economy – expect class-topping figures of 25MPG highway and 18MPG for city driving.
Of course, the above figures don’t carry over to the V8 Hemi, but bear in mind that the standard V6 entry-level Ram – if you can call it anything of the sort – has come along leaps and bounds in terms of grunt and performance. In fact, the 3.6-liter V6 churns out a weighty 305BHP, which is pretty much what we got from the V8 a couple of generations ago.
Speaking of the V8 Hemi, this time around the 2013 Ram will first be offered in a six-speed automatic version only which is good for 395BHP – an eight-speed version we’re told will join the party a little later.
And while Dodge / Ram has certainly gone to town in boost those all-important eco-figures, the 2013 Ram has clearly been lavished with attention in terms of luxury and refinement. The 2013 Ram pretty much takes the existing Ram 1500 past the point of ambition and well into full-scale luxury-truck territory – the centerpiece being the Ram’s amazing 8.4-inch touchscreen infotainment that handles climate control, music, communication and navigation.
There’s also the option of air-suspension to deliver a smoother ride and make the new 2013 Ram easier to get in and out of.
Price-wise, the entry-level 2013 Ram has entered the affray as an outright bargain at just $23,585, though anyone looking to take home the fully-loaded V8 with all the trimmings will be looking at over the $50,000 mark. A smart move by Ram / Dodge to say the least as the new 2013 model really does have the potential to offer all things to all drivers without discriminating on budgets.