As part of its extensive roadmap geared toward winning back a once incredibly loyal consumer base, RIM has made the announcement that the BlackBerry World app library is to start offering videos and music. Though no further details have been added as to how the project is to manifest, the statement clearly reinforces how serious RIM is about facing off with the likes of Google and Apple for the top-rankings in the Smartphone markets.
Ahead of tomorrow’s BlackBerry 10 launch event, RIM’s campaign for complete and total rebirth of the company is looking stronger and more viable than ever.
Until now, RIM has offered video and music for its subscribers by calling on third-party suppliers, which although proved adequate to some extent meant that users were not in fact buying content from RIM at any time. What’s more, the appeal of doing so is considerably less than buying from the biggest names in the business today, including Google Play, the Amazon content store and of course Apple’s iTunes.
All this is about to change however as RIM is to now begin direct sales of music and movies via its own BlackBerry World app library, representing a significant step forward for the brand and its upcoming BlackBerry 10 operating system. Not only does such a move help solidify the BlackBerry experience for users, but also gives RIM as much scope as desired for special offers, promotions and so on.
Technically this is something we should have seen coming a long time ago – RIM’s reasoning for renaming the BlackBerry App World as the new BlackBerry World now makes perfect sense.
The only question now is that of whether RIM will prove able to stand up against the biggest names in the industry in terms of both range and value for money? Or better still, will RIM be able to offer something more, perhaps for an even lower price?
We all know that content is king and can make or break any platform, therefore it could indeed come to pass that the moves RIM makes in terms of BlackBerry World content represent the linchpin of its entire BlackBerry 10 drive.