It’s here – the official release date of the long-awaited BlackBerry Z10 for those oh-so patient customers in the US. While folks in the UK and Canada have been making head and tail of the Z10’s specs and features for weeks now, there’s been little to do our side of things but look on in envy.
Envy being the operative word – the good news for BlackBerry is that fairly few of us have gotten bored with the new BB10 generation so far.
And this is something that certainly seems to have hit home with BlackBerry CEO Thorsten Heins, who over the course of recent weeks has gone from cautious to confident to downright cocky. How cocky? Well, not only did he go on record a few days ago to call iOS an important though outdated concept, he also took the opportunity last night to label the iPhone “passe.”
In fact, he did what would have been quite frankly laughable a few months ago and suggested that Apple is now in exactly the same boat as BlackBerry, as in being in dire “need to earn our laurels back. We have a long way to go.”
Of course, the significance of the BlackBerry Z10 launch later today in New York is huge, which in the word of Heins represents a huge “milestone” for the company as a whole. Rather than simply offering up a new device as is the general way of things, BlackBerry has effectively created a 100% new platform and rebranded itself from the ground up…quite literally.
It still remains to be seen whether the success of the BlackBerry Z10 is repeated here in the US, though the picture over in the UK and Candada is pretty positive to say the least. And then there’s the QWERTY keyboard BlackBerry Q10 for which specs, features, price and release date details are still to be confirmed for anywhere in the world.
Heins certainly seems to be in prime place to continue the mother of all comebacks, but is it really fair to consider Apple and BlackBerry in the same boat?
Not yet, but give it a few months and things might look very, very different.