There’s plenty of talk right now that Apple may be well and truly grasping at straws when it comes to making the iPhone 5S launch go with a bang. There doesn’t seem to be a single analysts or industry commentator that’s able to give us anything really exciting to look forward about with the iPhone 5S, which is starting to look like an inevitable stopgap solution with pretty dreary specs and features.
Dreary in a comparative sense, that is.
And the funny thing is, the rumor mill seems to be following suit as while an impending iPhone release date usually brings the most wild and wacky predictions and guesses as to what’s to come next, the iPhone 5 rumor mill has become decidedly less adventurous.
Take today for example – the latest iPhone 5S rumor to hit the headlines is…brace yourself…an additional color variant to add to the usual black or white options.
That’s right…ONE additional color. Not a range of new colors, just the one.
Not that a lovely bright and shiny iPhone 5S wouldn’t be quite delightful, but is this really as good as it gets right now in terms of rumor and speculation? What happened to the built-in gas canister for controlled descents? Or the laser keyboard? Or the 3D screen?
Sorry to be the one to point out the obvious but really, things are getting both boring and desperate.
Think of the likes of the Samsung Galaxy S4 or the HTC One. In the weeks running up to their release dates it was all talk of octa-core processors, Ultrapixel cameras and face-sensing technology that had us all hooked.
The iPhone 5S on the other hand…what, we might be looking at a blue one?
Forgive the cynicism, but Apple really needs to get back on track with something that’s a little more inspiring than this.
And as far as the rumor mill goes…are there no standards anymore?
Get a grip!
So, it looks like HTC may be unveiling yet another of their smartphone devices at a London event. As HTC fans waited with baited breath for the Barcelona 2013 Mobile World Congress next month, the new HTC M7 smartphone was never destined to be revealed this way.
Back in the spring of last year, the debate raged as to where a consumer might turn if they were looking for hands-down the most cost-effecting compact crossover available in the US. This was the time when the market was graced with the arrival of a new 2012 Ford Escape, Mazda CX-5 and Honda CR-V – all of which were gunning for the same crown.

PHH Mortgage has proved to be untouchable throughout the course of the week as a whole with some truly incredible lows on home purchase mortgage rates – the same cannot be said however for PNC Bank which has performed considerably less strongly.
Here’s once word a company CEO never really wants to utter when discussing the immediate success or otherwise of a major product launch – “modest”. Following the official release date of the Windows RT Surface Tablet after months of hype, Microsoft’s Steve Balmer has gone on record to tell a French newspaper that sales of the device are indeed “starting modestly.”



