So far, it’s been a less than straightforward year for Apple. Despite still reigning high and mighty in the world of the tablet (and the smartphone), Apple has suffered pretty big losses to some of the company’s biggest competitors. To put things in context, in the spring of last year, Apple had a comfortable majority share in the tablet market of just over sixty-five per cent. This was a very different story just nine short weeks later, a huge twenty-two per cent had been knocked off their share of the pie.
And by whom?
We don’t need to look far for answers, the Android operating system proved incredibly popular and more and more manufacturers were jumping on the bandwagon.
Apple is not a company to sit on its laurels however and lots of rumours are now floating around as to how Apple will fight its corner in this competitive market. One of the key strategies Apple originally took was to put the iPad Mini on sales alongside the iPad 4. Sales of the iPad 4 were pretty dismal to be honest but this can clearly be attributed to the relatively good sales figures for the iPad Mini. Apple had essentially put one of their products in competition with the other.
Apple’s famously high price tags mean that some consumers are simply priced out of their market. This is one of the reasons why the iPad Mini got a lot of attention in the tablet sector, it was still an Apple product but it was more reachable for less wealthy consumers. The other success story regarding the iPad Mini launch is that Apple have a tendency to refresh and revitalise their existing devices. It’s really quite rare for Apple to launch a new product altogether.
So it remains to be seen as to what Apple will do next to try and win back its share of the market. A 5th generation iPad with a whole raft of changes is the more common rumour at the present time, but as with all these whispers and nothing concrete to go on, it remains to be seen.