The upcoming BlackBerry Z10 and X10 may never reach the same level of popularity as iconic devices such as the Apple iPhone and Samsung Galaxy S series. Still, Research in Motion’s upcoming devices are expected to, at the very least, give good chase to handsets such as the Nokia Lumia 920 and HTC Windows Phone 8X, devices that run Microsoft’s Windows Phone 8 platform.
Currently, Windows Phone 8 is a very distant third place behind iOS and Android in terms of operating system market share. And that’s despite the very obvious strengths Windows Phone 8 has, which include speed, stability and smooth user interface navigation through WP8’s signature “Live Tiles” system. Still, Windows Phone 8’s share of the market is estimated at only 3 percent by some sources, and has a ways to go before being considered a serious threat to the Apple-Google two-headed monster. But with BlackBerry 10 due for unveiling on January 30, that might change soon.
And it might not be good news for Microsoft, a company that is undeniably successful as a whole yet not the first name people think about when it comes to smartphones, tablets or other “post-PC” devices. Many opinionated tech sites, such as Pop Herald, are confident that BlackBerry 10 and the devices that it will power, namely the BlackBerry Z10 and X10, could knock Windows Phone 8 from third to fourth. BlackBerry 10 has gained some favorable reviews early on, with writers lauding its smooth interface – always an important factor when evaluating operating systems – and seamless integration with social networking sites. In terms of design, the Z10 and X10 haven’t exactly stood out in a good way, but aren’t bad-looking devices either if you come to think of it.
While it’s still too early to say whether these pundits are right or not regarding the success of BlackBerry 10, one thing remains almost certain – the platform’s success could make or break RIM as we know it.