BlackBerry – aka the company formerly known as RIM – had been riding the crest of a wave of positive sentiments and optimism over recent months, following a disastrous year that almost spelt the demise of the firm as a whole. Initial skepticism was replaced by BlackBerry 10 release date hype and the world’s critical and consumer masses couldn’t wait to see what CEO Heins and his team had in store.
Stock prices rallied, investor confidence rocketed and the world seemed to be crossings its collective fingers for a positive outcome for RIM’s clearly enormous BlackBerry 10 efforts.
Why, therefore, did share values for the BlackBerry-maker end the day’s trading 12% down on the very day the BlackBerry 10 Smartphones and OS were released in all their glory? Everyone seemed impressed by what was coming our way, so what on Earth went wrong?
Well, first and foremost comes the way in which BlackBerry has dealt itself a near fatal blow by once again pushing back the actual public release date of the BlackBerry Z10 and Q10 to March. To say that the world had already become sick of waiting for the new devices would be quite the understatement – RIM will not face the mother of all challenges keeping BB10 momentum going for another month.
Needless to say, the above was not taken to kindly by investors.
And next comes the less-then small matter of the way in which not only do the world’s consumers now have a good month or so to be tempted to Android and iPhone shores, but those that are willing to hold out need to be willing to hand over up to $800 for the privilege. Or to put it another way – considerably more money for a Smartphone with much less power than its lower-priced Android rivals.
The trouble is, it only takes a couple of mistakes like the above to completely overshadow about 99% of the impressive specs, features and prowess of the new BlackBerry 10 range and OS, which is precisely what RIM/BlackBerry could have done without at such a crucial time.
Some remain confident that the March release date will see things turn around – others argue that RIM has delivered perhaps the two final nails in its own coffin.