BlackBerry needs to secure as many sales of its BlackBerry 10 Smartphones as possible right now, so as to make the most of the momentum the Z10 release date drive has generated. And really, what could be better than one of the company’s “established partners” placing an order for one million of the things?
That’s exactly what’s happened this week according to BlackBerry, who broke the news on Wednesday and triggered a sizeable spike in company share prices. Having reacted favorably to what could be confirmation of a rebirth of the once-great brand, share values closed at $16.04 after a screaming $1.21 gain on Wednesday.
And in a bizarre twist on the usual pessimism, analysts and economists have in large chosen to back the efforts of BlackBerry and stated that Heins and his team are finally beginning to reap the rewards of efforts invested over the last few disastrous years.
The BlackBerry Z10 release date for US customers has recently been confirmed as March 22nd for both AT&T and T-Mobile. Sprint on the other hand is apparently waiting for the BlackBerry Q10 release date instead and will only be offering the QWERTY version – not the touchscreen Z10.
The Z10 is already available in a number of regions including the UK, India and Canada where initial reception has been almost unanimously strong.
The company is yet to reveal exactly which of its partners has placed the order, though it is expected that it came from a carrier in the US. What’s more, the fact that top-tier Smartphones have a fairly short shelf-life in terms of their appeal suggests that the carrier in question is confident that it can shift the lion’s share of the million BlackBerry 10s in a pretty short time
And given the fact that this is only one carrier and there are dozens to still get on board, it’s looking like the BlackBerry 10 could indeed be the savior the once-RIM was vying for and most critics has ruled out as realistic.