Preorders for the long-awaited BlackBerry Q10 have officially opened in the UK, ahead of a release date penciled in for the latter half of April. Looking to follow in the footsteps of the Z10 and continue BlackBerry’s already impressive comeback, the QWERTY keyboard Q10 apparently has an even greater pre-launch following than its touchscreen sibling.
Not that this kind of reverence comes cheap – the unlocked Q10 is to launch for a pretty painful £579.95, which to you and me means about $800 to take home the latest and greatest BlackBerry.
As far as chances of success go, there’s little disputing the fact that the BlackBerry Z10 was by all rights something of an experiment – one that deviated radically from the traditions that made BlackBerry – formerly RIM – a hit in the first place. While some had argued that what BlackBerry really needed in order to strike a chord with today’s mainstream market was the new all-touchscreen standard, others insisted this would just yield yet another iPhone replica.
The best course of action therefore was to try out both – which they did – and so far the Z10 has proved to be just what was need to reignite the spark of interest in BlackBerry as a whole.
However, for die-hard BlackBerry devotees the world of it really isn’t a BlackBerry unless it has the traditional QWERTY keyboard. As such, while the Z10 may have done a good job swaying floating voters and curious newcomers, chances are millions of the more long-term BlackBerry aficionados the world over have been holding out for the Q10.
Or at least that’s the opinion shared by plenty of market analysts and commentators.
Exciting times ahead therefore and having just recently announced a return to profit after a slump that almost ended the company, BlackBerry is well on course to achieving what they’d promised all along though frankly few of us considered possible.