While it would seem to be nothing but praise and compliments heading BlackBerry’s way from most of the markets reveling in the new Z10, at least one analyst paints a rather more debatable picture here in the US. Whether triggered by a distinct shortage of apps or an ecosystem that by rights is one of the narrowest on the face of the Earth right now, the Wall Street Journal reports that in some areas there are more BlackBerry Z10 Smartphones being returned than there are being bought.
The report in question cites one Jeff Johnston, an analyst of Detwiler, who stated in no uncertain terms that certain retailers have indicated a “significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales.”
Of course, BlackBerry wasn’t about to take such slander lying down and has in the meantime spoken out against the accusations, labeling them “absolutely false” and unfounded. By way of an official company statement, BlackBerry reassured both buyers and investors that the returns to sales ratio for the BlackBerry Z10 was “in line or better than the company’s expectations.”
Generally speaking, the BlackBerry Z10 has been welcomed with hugely positive acclaim across the UK, Canada and more recently the US, having delivered on its promises and taken the brand on a whole new direction. There have of course been a few teething troubles here and there, but given the fact that we’re looking at the first-generation of a brand-new OS with brand-new Smartphones and a new business model from a rebranded company, frankly it’s impossible not to applaud the once-RIM for its extraordinary achievement.
The QWERTY keyboard BlackBerry Q10 has also just had its release date confirmed for the UK and Canadian markets, which is set to deliver the quintessential BlackBerry experience and has been pegged for even bigger success than the Z10.
Chances are there will be plenty of nitpicking to come and it’s hard to escape those out to soil reputations regardless of founding or otherwise, but in a rare turn of events it’s looking increasingly likely that this time it will be BlackBerry that comes out on top.
And very big congratulations will be in order.