Research in Motion (RIM) has been riding a wave of positive fortunes ever since September, when it appeared that all the BlackBerry 10 release date hype in the world couldn’t prevent the company from sinking deeper and deeper into oblivion. Now, as investors, analysts and critics await the Canadian company’s quarterly report later this week, chances are the current rally in stock values and general consumer confidence could spike to new heights once again.
For once, overall company revenue and profit will neither matter nor come as a surprise, as losses are once again expected at RIM pulls back on practically every operation in order to focus almost entirely on its BlackBerry 10 efforts.
What will matter however to a highly crucial extent is the way in which RIM can illustrate and substantiate growing interest and confidence in BlackBerry 10, as the new OS and device range approaches is January 30th unveiling.
Rather than a simple change of direction, BlackBerry 10 represents the company’s last remaining shot at the big time as the world’s Smartphone markets continue to be swallowed up by Google’s Android and Apple’s iOS.
RIM quite literally has all of its remaining eggs in one basket.
What will also prove crucial in the this Thursday’s report is the amount of hard cash assets RIM still has to its name, as this will in turn represent the extent of the marketing push they can afford to put behind BlackBerry 10 when it launches in January. Even the most sensational Smartphones of the past couple of years have demanded marketing campaigns costing hundreds of millions of dollars to see global success – BlackBerry 10 really has little to no chance of selling itself on hype alone.
One final influential factor in this week’s reports will be any additional or planned structural changes RIM has or will carry out prior to the launch of BlackBerry 10.