Something quite remarkable happened in the mobile technology world this Monday – something most of us probably thought we’d never see. On one side of the equation was Apple, with stock values scarcely remaining over $500 after a couple of quite horrendously damaging months. On the other side however was RIM, which by contrast enjoyed a spike in stock values of 10%, which at one point during trading saw share prices break $15 – a record-high in almost a year.
Could it be that the table is turning how some hoped but most never saw coming?
Following months of skepticism and outright panning by critics and consumers alike, the imminence of the BlackBerry 10 release date is generating the kind of hype RIM hasn’t seen in years. The new BlackBerry 10 OS and Smartphone series is to make its grand debut at the end of the month and regardless of standpoint on the success or otherwise of the project, everyone seems to be getting excited.
Over the course of the past weekend alone, a massive 15,000 BlackBerry 10 app submissions were made by developers, looking to get something of a last minute foot in the door of what could be a monumental success story.
Meanwhile, reports have been coming in thick and fast of Apple having slashed orders for iPhone 5 components due to dwindling and disappointing demand. Not only did such news have a detrimental effect on investor confidence for Apple, but it may also have seen investor and analyst focus shift further toward RIM and BlackBerry 10.
What’s more, industry analysts are predicting that the trend will not only continue, but strengthen over to coming weeks as the iPhone 5 becomes old news and the BlackBerry 10 release date remains talk of the town. In the best case scenario for the ailing Canadian brand facing its last chance at glory, the shift could prove significant enough to help BB10 garner enough market share to push it beyond Windows Phone to the third-place position the platform is gunning for.