We’re well and truly on our way to the final BlackBerry 10 Vs iPhone Vs Android battle royale, following yesterday’s unveiling of the all-new OS and device range from the company formerly known as RIM.
Sadly however, a recent wave of optimism behind the BlackBerry 10 campaign may well have proved too little too late, as according to the results of a recent poll, enticing new buyers is going to prove a lot more difficult than expected/hoped.
The positive finding of the poll was that a sturdy 46% of consumers who offered a response stated that they were indeed interested in the BlackBerry 10 project as a whole and found the promised specs and features compelling. On a more negative note however, a paltry 13% of respondents said that there were considering actually buying a BlackBerry 10 Smartphone and a disastrous 1% indicated their intention to invest in one as quickly as possible.
Roughly summed up therefore – over 50% of consumers said they’re definitely not going to buy a BlackBerry 10 and a further 25% stated the unlikeliness of them signing up.
An array of new BlackBerry 10 specs and features were unveiled yesterday and certain captured the attention of both the critical and consumer masses the world over. The company’s incredible new predictive keyboard and time-shifting camera were just two of the standout example, which RIM had been banking on to take the BlackBerry 10 name right to the top.
However, it of course isn’t quite as simple as creating a device range and OS that shines in its own right or even takes a once-great concept to the next level and beyond. Instead, it is about having to persuade the markets of the world that there is in fact life beyond Apple and Android, which collectively have an almost unbreakable stranglehold on the vast majority of developed markets.