Research in Motion (RIM) has enjoyed exactly the kind of few weeks it needed, with stock and share prices rocketing alongside investor confidence as the clock ticks every closer to the BlackBerry 10 release date. Early reviews of the BlackBerry 10 project have been glowing and at least 50 carriers across the world are reportedly ready to kick off the campaign in style early next year, causing consumers and investors alike to rethink their writing-off of the Canadian company as a whole.
Sadly however the same sentiments are not shared by all industry analysts, as this week has seen fresh predictions come to light of a temporary BlackBerry 10 success which will in the long-term do little to bring RIM and the BlackBerry name back to glory.
The problem, according to RIM’s critics, doesn’t actually have anything to do with the efforts of the company in terms of the BlackBerry 10 OS and device range’s prowess in its own right, but rather the way in which the eventual release date has been delayed to such a late stage. While the launch may see BlackBerry 10 become the talk of the town the world over for a short time and help RIM gain some much-needed stability, there may be nothing on Earth they can do to even scratch the surface of the market leaders.
A series of BlackBerry 10 release date delays beginning earlier this year have credited the likes of Android and Apple more than enough time to further solidify their places at the top of the table, scarcely leaving a crumb for the competition. Any crumbs left over are as we speak being gobble up by Windows Phone 8, which is likely to leave next to no room for RIM at the inn.
Unfortunate as it may be, BlackBerry 10 may arrive as something of a gimmick or a flavor of the month, which is all-but guaranteed to be driven back into the ground once the likes of the Samsung Galaxy S4 and the iPhone 6 arrive.
We can only hope for RIM’s sake that the above amounts to pessimism rather than realism, but looking at the state of play at the top of the market today, it’s hard to argue otherwise.