Over the last couple of years, millions of once-devoted BlackBerry worshippers have sold-off, binned or literally smashed their previously beloved devices to pieces. The service outage experienced in October 2011 represented both the rancid icing on RIM’s cake and also the start of what would be the most disastrous year in the Canadian company’s history.
Sick of losing business, struggling to make calls and generally being left in the dust by iOS and Android, the exodus to pastures new was swift and almost total.
RIM managed to break quite a few records in the months to follow, having gone on to lose no less than $643 million during a single quarter of 2012 alone. What’s more, hopes of finding out what the BlackBerry 10 OS and device range were quashed when the release date was delayed, pushed back and delayed again – patience has for most already worn out and the world summarily wrote RIM off as a has-been.
It pretty much goes without saying therefore that this coming Wednesday January 30th is quite an important day for RIM, as said BlackBerry 10 OS and device range is at long last to launch after over a year of delays. RIM has really pushed its luck in stringing things out for so long, but we’ve nonetheless waited it out and thus cannot help but look forward to finding out what’s in store.
Two BlackBerry 10 Smartphones are coming in the form of the full-touchscreen BlackBerry Z10 and the QWERTY keyboard-toting Blackberry X10. And the new BB10 OS the devices carry will apparently deliver the very best elements of Android and iOS, while bringing all that made BlackBerry popular in first place right up to date.
CEO Thorsten Heins is certainly full of confidence, having recent told the German media that his company is about to introduce a Smartphone platform that is “future-proof for the next 10 years.”
As before however, it will most likely depend on the corporate reception to BlackBerry 10 to determine its success or otherwise, as winning back those that have already grown weary of RIM’s failed promises will not be the easiest of sells.
All in all, the BlackBerry 10 launch event will set things in motion with huge grandeur – it’s then a case of how long RIM can keep the momentum going for.