BlackBerry 10 PlayBook Shelved Indefinitely – Tablet Market Useless for All but Apple?Will we or won’t we see a BlackBerry 10 Tablet launch this year? This once question that seems to have even the industry’s best well and truly perplexed.
On one side there’s the argument that a new BlackBerry 10 PlayBook release date is an absolute no-brainer isn’t too far ahead – an argument that cites current BB10 launch hype as the essential tool for gaining maximum momentum.
On another side however there’s talk that the current BlackBerry PlayBook could by rights be afforded a BlackBerry 10 OS update which would in turn amount to a complete and total makeover. Not only would this please the owners of hundreds of thousands of PlayBook owners campaigning for such an update, but would also enable BlackBerry to put the PlayBook back into full-scale production, should they so wish.
However, the third argument is that BlackBerry has at present no real interest in the tablet PC market whatsoever and is quite willing to shelve the PlayBook indefinitely – the argument that’s beginning to look like the most viable of the three.
For one thing, the BlackBerry Z10 has yet to launch in the world’s biggest market and the QWERTY keyboard BlackBerry Q10 is entirely MIA – the company therefore already has a couple of very big and distracting fish to fry. And if that wasn’t enough, the company’s head of software Vivek Bhardwaj has gone on record to say that there are indeed “no immediate plans” for a new BlackBerry 10 PlayBook and that tablet PCs are largely a waste of time because there’s effectively “only one company” making real money from it.
No prizes for guessing which fruity firm he was referring to.
As such, it remains to be seen what will become of the BlackBerry PlayBook, but for the time being at least it seems we can rule out any real focus on tablet PCs and will instead have to make do with the BlackBerry Z10 and ever elusive Q10 Smartphones.