BlackBerry 10 appears to be off to a strong start so far in certain corners of the world, with UK retailers reporting significant interest in the new device range and Canadian carrier BCE apparently chalking up record preorders.
The news of the positive consumer reception saw share values for BlackBerry spike an impressive 15% during trading yesterday.
According to the latest statement from BCE, pre-release date orders of the all-touchscreen BlackBerry 10 handset had broken all existing records set by prior BlackBerry Smartphones. And over in the UK, the Carphone Warehouse said that pre-order models sold out less than 30-minutes after going on sale at the end of last month.
Following six quarters of frankly devastating losses and a seemingly unstoppable tailspin into the abyss, these early indications of strong consumer interest are exactly what the CEO of the former RIM, Thorsten Heins, will have been praying for. While it may be impossible to tell how long BlackBerry can keep the momentum going for and indeed how well-received the actual devices will be once released in the US, all the pieces are beginning to come together in terms of an exceptionally strong start for BlackBerry10.
And what’s more, carriers and cellular networks the world over have also apparently voiced their superb confidence in BlackBerry 10 going forward in 2013.
Early sales and orders are expected to really hit their stride when the wider global and US launches of the BlackBerry Z10 and Q10 come along in March. However, chances are Heins and his team will face some extremely strong competition both in the meantime and following the large-scale release of BB10, with devices like the HTC M7 and perhaps even the Samsung Galaxy S4 gearing up for their respective debuts any day now.