Within half an hour of being released in the UK, Google’s hotly awaited Nexus 4 had been wiped out entirely from the shelves.
Much of this is due to the affordability of the device, the 8GB retailing for £239 and the 16GB version a mere £279. The number of people piling through the virtual-doors of Google’s Play store was unprecedented causing mayhem and congestion. It took only half an hour for all versions of the Nexus 4 to be taken off ‘Buy Now’ and listed as ‘Notify Me’.
This would seem to imply that every single one of the hotly sought after devices had been sold already.
There is something of a trend emerging within the industry however, a tendency to announce the date of the device launch which is then swiftly followed by press releases and headlines advising consumers that the product sold out pretty much immediately. Having said that, there is no indication of how many units Google had actually realised for sale today.
Despite this, it’s possible to hypothesise that Google’s Nexus 4, along with similar devices recently put on the market by other market giants, was marketed and released in such a way as to ensure there ‘sold out’ headlines. It could be a very shrewd marketing strategy, but this of course causes frustration for consumers.
For those not in the technical know, the Nexus 4 runs on the Qualcomm Snapdragon S4 chip and has the Android 4.2 Jelly Bean build. Made by LG, the Nexus 4 has a 4.7 inch, 1280 x 768 display. It also boasts NFC capabilities and wireless charging.
Hats off to those of you that managed to secure purchase of the Nexus 4 this week and for those of you still waiting – we hope it’s worth it.