Apple may be losing the war in a global sense, but has chalked up an enormous victory in the US having overtaken Samsung to become the biggest mobile phone maker in the country for the first time in company history.
According to the latest roundup of statistics, iPhone shipments in the US topped 17.7 million for the closing quarter of 2012, representing a massive 38% leap over the previous year. This saw the Cupertino company’s market share increase to 34% of the total Smartphone market, comfortably shouldering past Samsung’s 32% market share or 16.8 million handset sales.
Overall, shipments of Smartphones increased by 4% to come out at around 52 million device sales for the quarter.
The US market continues to be the most important and lucrative for the biggest names in Smartphones, making the victory incredibly significant for Apple. However, Samsung continues to occupy the number-one spot in terms of global rankings, having shipped in excess of 100 million Android Smartphones during Q4 2012 alone.
LG came in at third in the US, having accrued 4.7 million device sales to account for 9% of the nation’s Smartphone market-share.
2013 is expected to be one of the most pivotal in the history of Apple, as its iPhone faces stronger and more abundant competition from Android rivals than ever before. Having previously existed as the crowning glory of the Smartphone world and with little to no realistic threat in term of reputation and prowess, the iPhone’s sovereignty has steadily been chipped away at by Android and this year is expected to be quite massive for Google’s mobile OS.
As such, the iPhone 5S and/or iPhone 6 release dates must arrive with the most enormous impact and once again demonstrate to the world exactly what it is that made Apple’s Smartphone a standout piece of technology in the first place.