Apple Markets Powerful New Notebook
Apple updated its MacBook Pro line this week by coming out with the world’s first thirteen inch laptop featuring 2560×1600 screen resolution. The latest MacBook Pro will be more expensive than its predecessors, but the price is off-set by the retina class screen and high performance solid state storage. Users are predicted to gain more overall satisfaction.
The MacBook Pro 13″ has dual core processors, integrated Intel Graphics 4000, and 1600MHz memory and flash storage for up to 768GB. Packed with two Thunderbolt and two 3.0 ports, users are able to connect to multiple displays and other high performance devices. An advantage of using flash storage is flash is extremely energy efficient. The MacBook pro has the ability to remain in stand-by mode for up to a month without the necessity of plugging it in. It also loads very quickly, and since it has no movable parts, its operation is very quiet.
Packing so much into an electronic notebook does have its drawbacks. Though slimmer than its predecessor, at 3.57 pounds, it’s bulkier and heavier than most ultra-books. Apple insists that the MacBook Pro is the most popular of its notebooks, and with the 13″ Pro, the MacBook had just been reinvented. “With vivid colors, razor sharp text and more pixels than anyone else’s 15” or 17” notebooks, the Retina display completely changes what you expect from a notebook,” said Philip Schiller, Apple’s senior vice president of worldwide marketing.
However, the price may detour the notebook’s overall popularity. Starting at a price of $1,699 for 128GB of flash storage and $1,999 for 256GB of flash storage, the Pro 13″ is out of the average consumer’s league and could even discourage professional users. Many retailers debate the practicality of putting it on the shelf, as they worry about net returns. It’s a beautiful notebook, yet it remains to be seen if electronic dealers and consumers will accept it as a good buy.