Swallowing up a mighty 51% Smartphone OS market share in the US, it appears iOS from Apple remains the dominating force in the industry and continues to build momentum by the day.
According to the latest round of figures coming this time from Kantar Worldpanel ComTech, Apple’s iPhone secured the Cupertino company a total market share of 51.2% for the closing quarter of 2012, in terms of Smartphone device sales for the period. The figure represents an increase of over 7% compared to the 2011 figure of 44.9%, suggesting that consumer interest in Apple’s iPhone is by no means wavering, as had recently been suggested.
As expected, the good fortunes at Apple seem to have come to Google’s detriment, as Android’s overall OS market share for the same period suffered a slight decline, coming out at 44.2% for 2012 compared to the 44.8% of the previous year. Even less surprisingly, the biggest loser of the closing quarter in terms of market share was RIM, whose BlackBerry OS suffered further losses totaling 6.1%, to leave the Canadian Smartphone makes with just a 1.1% share of the market.
With the highly-anticipated BlackBerry 10 release date having been scheduled for January however, it was a given that the masses would in large hold off any and all BlackBerry purchases to see what the new year had in store.
With regard to specific carriers, AT&T chalked up the most Smartphone sales of any major network in the US, accounting for 33.3% of all sales over the period, with Verizon’s 32% share of the market coming in at a close second. Sprint on the other hand trailed rather far behind in third place, with a comparatively paltry 14.8% of Smartphone sales.
According to those behind the research, Apple’s lower-priced previous-generation iPhones are helping the company appeal to wider and more extensive markets than ever before. If so, Apple’s apparent plans to introduce the most affordable iPhone to date during 2013 could see the company’s stranglehold on the market tighten on a whole new level.