The launch of the BlackBerry Q10 is about to take the attention of the world well and truly away from its Z10 sibling for a while, but behind the scenes there’s an every bigger BB10 player that some just can’t get off their minds – the BlackBerry 10 PlayBook, or PlayBook 2.
And while we’ve certainly heard even directly from the horse’s mouth…i.e. Mr. Heins…to conclude that a new PlayBook is a possibility, the best we’ve been offered is a rather casual and vague maybe.
Realistically speaking therefore, what are the chances of us seeing an new BlackBerry 10 Tablet at some point in the future? And if Heins and Co decide to go ahead with the venture, when would make the most sensible time to launch it?
The world is to some extent caught up in BlackBerry fever the likes of which hasn’t been seen in years. The QWERTY keyboard Q10 has by hype alone managed to generate blistering preorders in Canada and the UK, while the touchscreen Z10 continues to impress at least most that come into contact with it. As such, there’s just cause to argue that now would be the perfect time for a new BlackBerry PlayBook to miraculously appear and give folks even more reason to buy into the new BB10 ecosystem.
There’s really nothing like capitalizing on early momentum, rather than risking to see what follows when the dust settles.
On the other side of the argument however, there’s the question as to how well the PlayBook 2 would fare at such an early stage when most are yet to discover with any real grounding whether or not they still trust BlackBerry. As such, the best course of action would seem to be for the company to first wait and see how the Z10 and Q10 take hold the world over and then carefully target the markets where a new PlayBook would go down a storm.
After all, we all saw what happens when you try and rush a PlayBook to the table last time around – a launch debacle that’s best forgotten.
But then again, given that BlackBerry’s mainstay has never been in the tablet PC market, the first PlayBook was a spectacular embarrassment and the tablet PC market as a whole is both saturated and governed by Apple, would there really be anything for BlackBerry to gain at all? The BB10 Tablet might be a novel idea, but from a business point of view does it hold any real or long-term potential?
Heins has already admitted that this is a deep concern for the company, so it wouldn’t be surprising if as far as tablets go, the PlayBook was their first and their last.