When RIM at long last lifts the lid on BlackBerry 10 next year, it is inevitable that the available app library on offer for the new OS and device range will not come close to the of Google’s Android or Apple’s iOS…this is pretty much a given. However, the Canadian company never realistically had its sights on anything more than the third-place position in market share stakes, which would mean outshining Windows Phone 8 as opposed to taking on the big boys.
Well, it would appear that they are well on course to achieving exactly that as according to RIM CMO Frank Boulben, there will be at least 70,000 apps available by the time the BlackBerry 10 release date rolls around – more than double the number Windows Phone 8 offers.
And of course, RIM has long been touting the way in which their primary focus has been app quality, so there apparently won’t be any fillers or red-herrings to be found in the ranks.
Speaking with Forbes, Boulben confirmed that BlackBerry 10 buyers will have at least 70,000 apps to choose from when the new OS and device range hits the shelves early next year.
RIM is to launch two different versions of the Blackberry 10 in succession – the first being the full touchscreen L-Series which will become the company’s first true Superphone to date, followed by a full QWERTY keyboard-toting version shortly after. The intention is to win over both the Android/iPhone markets and those with an undying love for BlackBerry Smartphones of old.
BlackBerry 10 has little choice other than to prove an astonishing success story of biblical proportions in order to live up to hype and stand a chance against the market leaders. The good news for RIM however is that their optimism seems to as last be being reciprocated by critics, analysts, investors and consumers alike – BlackBerry 10 hype is fast exploding off the scale.