Depending on the angle from which you approach the subject, demand for the iPhone 5 is either as strong as it ever was or heading the way of the dodo.
Over the past few days, reports of Apple’s waning reverence in the eye of the consumer have been rife to say the least. While there’s little denying the weight behind reports that suggested component orders for the iPhone 5 have indeed been cut, it seems once again that the Cupertino company’s critics have put two and two together to come up with five.
They suggested that a cut in component orders as high as 50% – a debatable figure – was triggered by a huge fall in demand for the iPhone 5 and projected sales massively lower than expected. The fallout of such reports was a damaging drop in investor confidence and a significant dent in Apple’s stock performance.
However, a new report by ChangeWave Research has concluded quite the opposite – that being evidence pointing to one in every two Smartphone shoppers – or 50% – planning to invest in an iPhone 5 in the coming three months. True, this may have dropped somewhat from the 70%+ recorded during a similar study in Q4 last year, but let’s not forget that the previous figure includes not only release date hype but also the holiday buying frenzy.
As such, not only are current consumer buying patterns as strong as can be expected during the January slump, but they’re also largely identical to those of last year’s iPhone 4S – an unstoppable success story if ever there was one.
Another interesting finding of the survey was that a good 27% of Smartphone shoppers indicated their strong preference for screen sizes of 5-inches and above – something that Apple is rumored to be considering next time around for the iPhone 6 launch later this year.