Ever since the BlackBerry Z10 release date for the UK and Canadian markets arrived, there has been much debate as to whether the company formerly known as BlackBerry has powered back to strength or is merely treading water. And even at what is a comparatively late point in the BlackBerry 10 launch drive, there are still dozens of conflicting reports painting very different picture of what’s what.
There’s no doubting the fact that sales and interest in the BlackBerry Z10 have been strong across the UK and Canada, which would thereby seem to confirm that things are looking good for Heins and his team. And of course, with a US release date for the BlackBerry Z10 and Q10 still to be confirmed, the company is relying solely on positive reports and international acclaim to help build hype in the most important and lucrative Smartphone market of all.
Perhaps the most promising news however comes from the company’s native Canada, which suggests that up to 50% of all BlackBerry Z10 units sold so far have made their way to first-time BlackBerry users. This would seem to indirectly confirm that the new OS and device range does indeed have exactly what was needed to win over floating voters and those not already in love with the BlackBerry brand as a whole.
Over in the UK, the figures are also looking pleasing to say the least with an approximate 33% of all BlackBerry Z10 sales being made to BlackBerry first-timers.
We’ve also heard in certain areas of both nations that the BlackBerry Z10 has at one point of another been selling in higher numbers than the likes of the Samsung Galaxy S3 and the iPhone 5. However, this is where credibility takes a nose-dive as not only have these two devices been on sale for many months now, but the world as a whole is currently waiting with baited breath to find out when and where the Samsung Galaxy S4 and iPhone 5S / iPhone 6 release dates will materialize – a sure-fire killer of existing device sales.
Nevertheless, the week as a whole has been once of largely positive tidings for BlackBerry and Mr. Heins’ prior and rather embarrassingly misguided claims of the BB10 being ‘sold out’ across the UK are mercifully fading away. So for now at least, BB10 appears to be refloating BlackBerry’s ship in admirable style.