BlackBerry 10 is officially in the hands of at least 50 carriers the world over, signifying that the official release date for RIM’s long-overdue OS and device range may indeed go ahead before March next year.
RIM CEO Thorsten Heins has been spending that last few weeks personally visiting a number of the carriers scheduled to support BlackBerry 10 as of next year, from whom he assures us the response has been overwhelming. After a seemingly endless run of release date delays and talk of errors, flaws and nothing less than a developer exodus, it appears this time around that the Q1 2013 release date schedule will actually stick.
RIM’s fortunes over the past couple of years have been anything but positive, with the company’s market share, stock value and general reputation as a leading brand having been eroded practically to nothing by the rise of Android and Apple. Even in the Canadian company’s home market it has been unable to fend off the attacks of the two market-leaders, leaving the BlackBerry name nothing more than a shell of what it once was.
BlackBerry 10 however has been earmarked for greatness in no uncertain terms, with CEO Heins having repeatedly assured the world that the new OS and device range will deliver the best of both Android and iOS worlds combined, blended with the features and adornments that brought BlackBerry fame in the first place.
‘The hard work will not stop here as we build towards launch. Our developer teams are continuing to generate momentum to bring a wealth of applications to BlackBerry 10,’ he said during his recent statement, ‘our enterprise teams have started to present BlackBerry 10 devices and services to our business customers, and our engineers are fully mobilized to ensure that BlackBerry 10 launches flawlessly in the first quarter of 2013.’